No product line is enough to beat Mac and iPad in terms of customer satisfaction in the PC and tablet market in 2019.
That is the result of the new data published today by the American Customer Satisfaction Index (ACSI).
In the Household Appliance and Electronics Report 2019 (Apple and electronics reports), Apple scored 83 ACSI, which is on par with it achieved in 2018. Apple’s overall satisfaction score is higher than Samsung scores (81 points), Amazon (79 points), HP (78 points), Acer (77 points) and others you can see in the table below:
According to the ACSI report: “According to the overall industry ranking, Apple ranked first for the second consecutive year with a stable and fairly high score of 83, and its customers so far have had expectations. Despite dropping 1%, Samsung still holds the 2nd position and is no longer in harmony with Amazon, which has dropped to 3rd. Amazon dropped 4% to 79, only 1 point higher than the industry average. Of the top three, Apple shows superiority in all aspects of the customer experience, but still lags behind Samsung and Amazon in value. ”
ACSI says that Samsung is the industry leader when it comes to the desktop segment, with Apple in second place, but Apple devices win in the laptop and tablet segments, resulting in a high overall score. Best for this brand.
Like last year, Apple achieved the highest rankings for everything from device design, to existing features and applications.
In terms of overall customer satisfaction, desktop PCs, notebooks and tablets still lag behind overall smartphone satisfaction, but among the larger devices, desktop computers have the highest level of customer satisfaction. .
It is known that in order to create a scoring system and give scores for such devices, ACSI used data from interviews with approximately 300,000 customers, thereby analyzing customer satisfaction for hundreds of companies in dozens of different industries.