Current technology is considered to be the decisive factor in the sports shoes market. So what is the difference in shoe sole technology between famous brands?
In recent years, it can be seen that the application of advanced technology in the production of sports shoes has become a key for big brands to conquer this potential market. The application of soles technology has brought sports shoes to a new level, with outstanding features to meet the needs of the sport more fully.
Typically Boost and React technology come from two famous brands adidas and Nike, which has made fans excited over the past time. However, each technology is a breakthrough, and many other brands are also trying to join the race with “big” like adidas and Nike. So what is the difference in shoe soles technology among famous sports brands today?
In the competitive race of the world of sports shoes, the launch of Boost technology from adidas famous brand has stirred the fans. EVA compression layer – Ethylene Vinyl Acetate, an elastic material that has been popular in use for decades. But with Boost technology, a combination with the BASF compound has created a new revolution that has changed many aspects of the sports shoe industry.
The adidas Energy Boost midsole sole, the first shoe to introduce fans to technology, looks like a white polystyrene sponge at first glance, but it is actually made from hundreds of thermoplastic polyurethane TPU. Not only does it reduce the tension of the human feet when it touches the ground more than when using the EVA sole, but also has the ability to bounce back to its original state immediately. This in theory means that the shoes will help the wearer consume less energy, can run far and faster.
Many people are still skeptical about this new technology but with online training software miCoach interactive, adidas is ready to challenge their doubts. Just attach the adidas Speed_Cell speedometer and you will be ready to experience and record a new achievement yourself.