51 percent of the time content is watched on Netflix from 8am to 6pm – which is the time many people have to work, go to school before Covid-19.
Covid-19 is forcing people in countries to stay home, restricting movement. According to research tool Reelgood, besides working and studying, people also spend a lot of time for entertainment. They have with more than half of Netflix content viewed during office hours.
Netflix traffic also increased by 101 percent in the first week of March. In other words, users are watching more TV. But that is TV with the Internet, not traditional TV.
The New York Times also combined with SimilarWeb and Apptopia tools to analyze Internet usage data during a pandemic. And they realize many Americans are looking to streaming services like Netflix.
Due to the delayed tournaments, users do not have much sports content to follow. While they also have to look to online meeting tools like Zoom. Over the past few years, Interner service has grown rapidly thanks to the popularity of smartphones. It is considered to be a device that supports the user at any time on the move.
However, with the outbreak of Covid-19 and users having to stay home, they had computers and TVs built with large screens. So smartphones were suddenly forgotten.
However, not only adults, children in many countries are also absent from school and spend more time watching movies. The disadvantage is that the feature suggesting related movies on streaming services like Netflix makes it easy for children to know what their parents watched.
On April 8, Netflix added a series of new tools to support content control. Specifically, users can create an account for themselves and set a PIN to prevent others from knowing their movie watching habits. They can also create separate accounts for children and set limits to show only movies that are age appropriate