The “super running shoes” race is taking place among the largest sports equipment brands. Nike has just launched Alphafly NEXT% shoes leaving a lot of speculation about a product line that will destroy true athletics if used officially since the 2020 Olympic Games.
From fashion shoes to “super running shoes”
Over the weekend, Nike officially launched a commercial version of the professional sports shoe line called Alphafly NEXT%, a complete version of the sports shoe that helped speed star Eliud Kipchoge break a record deep in 2 hour marathon challenge.
In recent years, Nike has emerged as a manufacturer of “unique” and “strange” running shoes. With the pair of Nike Vaporfly 4% and Next%, a series of world records for long distance running like marathon, marathon of both men and women were broken.
Most recently, in October 2019, athlete Eliud Kipchoge shocked when finishing a marathon in 1 hour 59 minutes 40 seconds with the help of the weather, people and technology at the Vienna marathon (Austria). In it, the Nike Alphafly shoes on Kipchoge’s foot became the focus of attention, creating a huge communication wave and breaking things that had never been done before.
Shortly thereafter, Kenyan female Brigid Kosgei also used this line of high-heeled shoes to break the world women’s marathon record.
In order for Eliud Kipchoge to break the 2-hour marathon landmark, everything prepared at the marathon in Vienna must be perfect. From the pacer that drives the wind and the wind to the laser-guided car to make sure Kipchoge runs at the right speed, it’s all planned for the best marathon runner in the world to achieve this goal.
This achievement of the high-heeled shoe line has 3 layers of cushioning that has not been recognized by the World Athletics Federation but it paves the way for Nike to change some characteristics of the shoe line to fully fit the rules. set out and then achieve unexpected success.
From the perspective of non-professional users, not professional athletes also witnessed a rapid increase in the number of people who broke a personal record. Athlete Bryan Lam also shared that he spent up to $ 400, the amount nearly doubled the price of the high-heeled shoe to take part in the marathon athletic challenge for amateur athletes in Washington. As a result, he completed the marathon content with a record of 2 hours 59 minutes 30 seconds, 7 minutes faster than his previous achievement.