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Technology

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Users change entertainment habits on the Internet

51 percent of the time content is watched on Netflix from 8am to 6pm – which is the time many people have to work, go to school before Covid-19.

Covid-19 is forcing people in countries to stay home, restricting movement. According to research tool Reelgood, besides working and studying, people also spend a lot of time for entertainment. They have with more than half of Netflix content viewed during office hours.

Netflix traffic also increased by 101 percent in the first week of March. In other words, users are watching more TV. But that is TV with the Internet, not traditional TV.

Nielsen: 98% người dùng internet Việt Nam mua hàng qua mạng

The New York Times also combined with SimilarWeb and Apptopia tools to analyze Internet usage data during a pandemic. And they realize many Americans are looking to streaming services like Netflix.

Due to the delayed tournaments, users do not have much sports content to follow. While they also have to look to online meeting tools like Zoom. Over the past few years, Interner service has grown rapidly thanks to the popularity of smartphones. It is considered to be a device that supports the user at any time on the move.

However, with the outbreak of Covid-19 and users having to stay home, they had computers and TVs built with large screens. So smartphones were suddenly forgotten.

Người dùng smartphone và Internet tăng trưởng mạnh

However, not only adults, children in many countries are also absent from school and spend more time watching movies. The disadvantage is that the feature suggesting related movies on streaming services like Netflix makes it easy for children to know what their parents watched.

On April 8, Netflix added a series of new tools to support content control. Specifically, users can create an account for themselves and set a PIN to prevent others from knowing their movie watching habits. They can also create separate accounts for children and set limits to show only movies that are age appropriate

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Korean technology giants in the fear of the Corona epidemic

Samsung, LG and many South Korean companies are increasing their vigilance after the number of cases and deaths from pneumonia virus in the country has risen sharply.

Samsung Group on February 22 confirmed a positive case of a new strain of corona virus has been detected at a mobile device factory complex in Gumi city, southeastern South Korea.

The entire facility is closed until February 24, with the building where the infected employee was isolated until the morning of February 25. Samsung shares in Seoul fell 3% after the news.

More than a month after the outbreak in China, the Covid-19 epidemic spread to many countries around the world, including South Korea with more than 830 cases, of which 7 died as of February 24, or later. became the 2nd largest outbreak in the world after China. Many Japanese and Singaporean corporations are also taking steps to prevent the risk of virus spread.

The won fell to its lowest level in 6 months, the stock market was flooded with red after South Korea raised the national alarm to the highest level. In just 24 hours, the number of new confirmed cases in this country was over 200 people.

In case of infection in the Samsung factory in Gumi also affects corporations with production lines here such as LG Electronics, LG Display, Toray Group, etc. While Samsung has two smartphone lines at Gumi, LG also has TV factories.

Daegu city and Gyeongbuk province are 2 corona outbreaks in Korea. LG Electronics has asked workers to return from Daegu to work at home, LG Display also requires employees not to work for 2 weeks if they have been to Daegu recently, while the headquarters staff is limited to Daegu without government approval.

Samsung’s factory in Gumi mainly produces high-end smartphones for the domestic market, while 50% of Samsung’s smartphones globally are manufactured in Vietnam. The closure of the Gumi factory may affect the production of models such as the Galaxy Z Flip or Galaxy Fold.

Alarming corona virus infection at a church in South Korea South Korea is in an alarming state after the number of corona virus infections has soared. Nearly two-thirds of cases were related to the New Heavenly religion in Daegu city.

 

 

 

 

 

 

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Top digital marketing technologies (part 4)

  1. Training

In one sector that change is almost constant all the time – SEO is one great example – it is necessary to keep on top of the most current marketing platforms. In such a respect, to succeed in marketing and more, you need to become one life-long learner. You should be open to change as well as being ready to learn new skills always.

What tools to use?

Some tools will be able to help you stay updated with the latest platforms of digital marketing as well as skills. LinkedIn Learning is one great example – with various professional courses as well as tutorial videos. Another fantastic example is Maya.

Maya began as one benchmarking tool that would rank the marketing efforts of a company over its social output, blog, and website. Now it defines where your efforts of marketing are lacking as well as providing training through articles as well as videos to help you enhance those areas.

The reasons why technology is important

You know, there are many applications to support B2B marketers, so it can be hard to select what your team needs. According to a HubSpot study, along with producing more leads, growing traffic as well as reducing costs, finding out the right technologies to enhance digital marketing is among the main challenges that have been facing many marketing teams. Becoming overwhelmed by the variety in the current market is easy, yet the key is bearing in mind about what your business is attempting to accomplish. Create one strategy as well as setting goals – it will make identifying features in tools easier. It will become most beneficial to you.

Hopefully, this ultimate guide will be able to point you in the proper direction to find out the technology which your marketing team requires.

 

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Top digital marketing technologies (part 3)

 

  1. Email

What tools to use?

You can rely on MailChimp for sending out emails. It allows you to automate the email marketing with comfortable A/B testing, simple-to-use campaign templates as well as a simple email designer. Thus, you can focus on the strategy to ensure that your emails provide value for the target audience. You can also count on ‘MailChimp reports’ to track how successful the emails are at engaging with the audience with advanced segmentation for exact targeting, distribution by time zone as well as comparative reporting of data.

  1. Reporting

Interestingly, in one recent report, 40% of marketers shared that demonstrating their marketing activities’ ROI is among their most important priorities. Many marketing professionals are under pressure to show that their campaigns are delivering business value. Today, marketing is much a number related game. It would help if you were capable of reporting back to the c-suite with hard evidence of your campaigns that are working, or else the budget for your upcoming social campaign will dry up. Intense enough?

What tools to use?

Most platforms and tools – from social media platforms such as Twitter and Facebook to dedicated-marketing tools such as Hootsuite – provide in-depth analytics. For example, Google Data Studio gathers real-time data from Google Ads, Google Analytics, and YouTube to help you create interactive, dynamic dashboards. Not all, it is compatible with many third-party data sources such as Twitter, MailChimp as well as Salesforce. Google Data Studio allows users to put together reports which are fully customizable, simple to filter as well as being easy to share.

Yet, for that extra bit of magic to pull anything together, Google Analytics manages to stand head and shoulders above since it is a powerful tool for measuring the larger picture – by monitoring traffic arriving on the website.

 

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Top digital marketing technologies (part 2)

  1. Paid media

By going for the right platform along with targeting the right demographic, the message you sent will be able to reach a suitable audience. That said, to do so, you need the proper tools for tracking your campaigns. There are useful tools as well to help you improve one competitive strategy.

Which tools to use?

SpyFu is a typical example. It lets you perform PPC competitor research. Is it the estimated monthly spend of a competitor? Are they the keywords targeted? Or how greatly heir ads rank? Either this or that, SpyFu provides you with insights for helping put together one campaign strategy, which is competitive.

  1. SEO

It is short for Search engine optimization. It is all about getting visible as well as searchable online. It may be tricky since Google changes its algorithms regularly. Remaining on top of the changes is severe enough, yet being capable of adapting your SEO to such changes to stay competitive is indeed the real challenge.

Which tools to use?

Moz should be your best bet for the continued success in SEO. It provides excellent educational resources for keeping on SEO best practice’s top. It also an all-around SEO toolset that delivers the ultimate range of capabilities which you need. It manages to track mobile and desktop keyword ranking, letting users keep tabs on every active keyword with ease. The smart keyword analysis is strongly supported by other attributes such as link building as well as opportunities, site audits, page insights, and search visibility score.

  1. Email

With plenty of competition, you should be sure you optimize the emails so that they can stand out. Good email marketing is not only about open-rates but also click-throughs as well as conversions. It is about getting receivers to open the emails and offering value.

 

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Top digital marketing technologies (part 1)

Digital technology has been available in a lot of forms for helping you work more quickly. In terms of marketing, technology can enhance the quality of the marketing output and, in the end, help you produce more leads. Below, we will examine the areas that digital marketing technologies can be useful to you:

Paid media

Social media

SEO

Training

Reporting

Email

  1. The social media management

You can use social media to develop your brand identity as well as reaching out to the existing customers and finding new audiences. It is likely to be utilized for thought leadership for enhancing the SEO rankings, as well as one direct channel for others to interact with the brand. Many organizations already know it, yet there are digital tools in the market that can make your job more comfortable as well as making you far more effective at it.

Which tools to use?

Hootsuite and Sprout Social are some of the favorite tools for improving social media output. They, often referred to as the solutions to social media management, can give you everything you need for taking full control of the social media marketing. For example, Hootsuite supports more than 150 integrations, letting users update many networks in one step. When it is visibility over the social channels, detailed insights regarding what is and is not working or more control related to publishing posts through scheduling and automation, these tools are likely to transform what is possible with your social media. If you desire to generate quality posts which engage and grow the social following over multiple channels, the tools are genuinely what you should have

  1. Paid media

By choosing the right platform as well as targeting the right demographic, it can ensure that the message you have sent reaches the proper audience. 

 

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Will technology replace humans in the future? (Part 2)

Prior to the advent of the internet and smartphones, it was hard to foresee the needs of the labor market with mobile app designers or social media experts, even content creators on youtube.

Sales of professional service robots – commonly used for non-industrial functions such as logistics, inspection and maintenance – reached 271,000 units in 2018, an increase of 61% compared to 2017, according to the International Robotics delegation.

Forrester Research Inc. predictions that automation will eliminate 10% of US jobs in 2019 but in return will increase 3% of jobs such as botmaster and UI designer.

A number of countries have begun to act to get their labor forces ready. A 2018 report by the Economic Intelligence Organization gave the highest scores to South Korea, Germany, Singapore, Japan and Canada for the upcoming wave of automation.

Of the 25 countries assessed, the United States was ranked 9th, behind only the United Kingdom. The United States is also near the middle of the top 20 countries with the most robots per worker.

The United States has 217 robots per 10,000 workers, much lower than Singapore’s 831. The robot density is 338 for Germany and 140 for China. The worldwide average is 99, according to the International Robot Federation.

History shows that worrying about machines that replace people is not necessary. AI and robots are considered the Fourth Industrial Revolution, after other major changes in the 18th, 19th and 20th centuries. Each new wave of technology, new jobs have also appeared to balance the market. labor.

Technological progress has changed jobs in many fields, from agriculture and craft stores, to manufacturing and staff, to service and management professions. A World Economic Forum survey concluded that while 75 million jobs could be replaced, 133 million new jobs could appear, more in line with the division of labor among people, machines and algorithms.

Let’s see if technology will replace humans or create a more extraordinary generation in the future.

 

 

 

 

 

 

 

 

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Top benefits of using robotic vacuums (Part 3)

  1. Be Able to Detect Dirt Levels

Along with handling all types of surfaces, these autonomous vacuum cleaners can tackle all kinds of dirt and dust, as well. From barely-settled dust to deeply-embedded debris from your carpet, most of these vacuums are designed with powerful suction capabilities, regardless of their compact size.

Leveraging built-in sensors, the machines can detect the cleaning amount required in different situations as well as repeatedly going over areas until they are clean. This level of detail, once it comes to cleaning, is not matched in other similar items.

  1. Sets Boundaries

One more advantage of the robot vacuum cleaner is its inherent ability to perform in a given space they are programmed for.

Let’s say, if you have kids playing in another area while the unit is operating, you may want to set virtual walls in its programming function to prevent it from going across doorways as well as other openings. Similarly, if you have cats, etc. alone at home when the model is operating, you can limit its scope so it will not frighten them.

  1. Easy to Store and Small, Compact

A robot vacuum is smaller than uprights or canister vacuums and, as such, can be stored in almost every space, say, under a bed, in a closet, or wherever your house has rooms. It makes the product ideal for homeowners who have limited storage space or are trying to downsize the belongings.

The robot vacuums can also be transported between locations because of their size. You will not have to clear out the trunk or borrow a truck to move the machine from one place to another. For another benefit, the product’s small, low-slung nature means that it can get under your furniture as well as reaching areas that a regular model cannot.

 

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Top benefits of using robotic vacuums (Part 2)

For economical and practical cleansing power, a robotic home appliance is turning into an easy alternative.

Implausibly Economical

Today’s robot vacuum cleaners give multiple tasks. They not solely clean; they remember your house’ layout, and are ready to dump the dirt they collect. They also realize their way back to their charging station.

Some higher-end models have advanced sensors and are ready to transition between cleaning floors and carpeted areas while not manually changing settings — alternatively, they permit you to regulate them through a smartphone app.

The organized, back-and-forth, or circular motion of the machines conjointly ensures that each of the floors of your house is free from dust. It interprets a lot about their thorough cleaning ability overall.

Saves You Time

Everyone’s lives became progressively busier within the twenty-first century. Indeed, multitasking has become predominant to, and a part of,  your contemporary existence. One in all the foremost fascinating advantages of robot vacuum cleaners is that you don’t have to be compelled to be physically present once the vacuum is working.

Flip it on before leaving the house, and it’ll do all the work for you, whereas you’re out of the house. Therefore, time not spent manually vacuuming will be spent relaxing, wiggling with your children, or doing no matter what your heart needs. Indeed, according to the adage, time is money. It applies to this product also.

Works on Completely Different Surfaces

Another good thing about the robotic home appliance is that it works on multiple varieties of surfaces, from carpets to wooden floors to concrete.

As mentioned, higher-end models are ready to transition between different types of surfaces throughout the same cleansing cycle. With these alternative models, you merely amend the setting, place the unit at a chosen start line, and set the applied timer as usual.

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Top benefits of using robotic vacuums (Part 1)

Robotic vacuums have genuinely taken off over the last few years. It is straightforward to understand the reasons. With their practical, hands-free action and ease of use, homeowners have discovered various advantages of buying this type of cleaner. Still, are they worthy of a higher price? In this post, we have put together some prominent perks you can expect to get from using one.

Robot Vacuum Cleaners: What Are They?

They are an autonomous appliance designed for cleaning tiles, hard floors, and carpets of any dust and dirt, much similar to other kinds of vacuums. Their significant difference is that the robot can diminish the work amount that you need to do.

Since their release, they initially struggled with their homeowners. That said, after innovation, they have become more popular than ever.

Undeniably, in recent years, they have drawn endless interest. It is partly because they have been more affordable, yet mostly since they tend to be more efficient at completing the intended purpose – detailing your floors while not asking you to do much work.

Are you looking to purchase a vacuum? Then, you may do yourself a disservice without accounting for a cleaning robot. To help you decide whether it is a suitable device for your needs and wants, let’s have a closer look at their main benefits.

Easy To Use

Maybe the number one advantage of bringing home a robot vacuum is that it is usually simple to use. As soon as you programmed the machine for given spaces and set the timer for a start time, the robot will virtually run on its own. Put it on the floor in a proper starting spot and call it done.

Further, many units can self-regulate. You will not have to worry about its malfunctioning or getting stuck on a surface.