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Top digital marketing technologies (part 4)

  1. Training

In one sector that change is almost constant all the time – SEO is one great example – it is necessary to keep on top of the most current marketing platforms. In such a respect, to succeed in marketing and more, you need to become one life-long learner. You should be open to change as well as being ready to learn new skills always.

What tools to use?

Some tools will be able to help you stay updated with the latest platforms of digital marketing as well as skills. LinkedIn Learning is one great example – with various professional courses as well as tutorial videos. Another fantastic example is Maya.

Maya began as one benchmarking tool that would rank the marketing efforts of a company over its social output, blog, and website. Now it defines where your efforts of marketing are lacking as well as providing training through articles as well as videos to help you enhance those areas.

The reasons why technology is important

You know, there are many applications to support B2B marketers, so it can be hard to select what your team needs. According to a HubSpot study, along with producing more leads, growing traffic as well as reducing costs, finding out the right technologies to enhance digital marketing is among the main challenges that have been facing many marketing teams. Becoming overwhelmed by the variety in the current market is easy, yet the key is bearing in mind about what your business is attempting to accomplish. Create one strategy as well as setting goals – it will make identifying features in tools easier. It will become most beneficial to you.

Hopefully, this ultimate guide will be able to point you in the proper direction to find out the technology which your marketing team requires.

 

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Top digital marketing technologies (part 3)

 

  1. Email

What tools to use?

You can rely on MailChimp for sending out emails. It allows you to automate the email marketing with comfortable A/B testing, simple-to-use campaign templates as well as a simple email designer. Thus, you can focus on the strategy to ensure that your emails provide value for the target audience. You can also count on ‘MailChimp reports’ to track how successful the emails are at engaging with the audience with advanced segmentation for exact targeting, distribution by time zone as well as comparative reporting of data.

  1. Reporting

Interestingly, in one recent report, 40% of marketers shared that demonstrating their marketing activities’ ROI is among their most important priorities. Many marketing professionals are under pressure to show that their campaigns are delivering business value. Today, marketing is much a number related game. It would help if you were capable of reporting back to the c-suite with hard evidence of your campaigns that are working, or else the budget for your upcoming social campaign will dry up. Intense enough?

What tools to use?

Most platforms and tools – from social media platforms such as Twitter and Facebook to dedicated-marketing tools such as Hootsuite – provide in-depth analytics. For example, Google Data Studio gathers real-time data from Google Ads, Google Analytics, and YouTube to help you create interactive, dynamic dashboards. Not all, it is compatible with many third-party data sources such as Twitter, MailChimp as well as Salesforce. Google Data Studio allows users to put together reports which are fully customizable, simple to filter as well as being easy to share.

Yet, for that extra bit of magic to pull anything together, Google Analytics manages to stand head and shoulders above since it is a powerful tool for measuring the larger picture – by monitoring traffic arriving on the website.

 

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Top digital marketing technologies (part 2)

  1. Paid media

By going for the right platform along with targeting the right demographic, the message you sent will be able to reach a suitable audience. That said, to do so, you need the proper tools for tracking your campaigns. There are useful tools as well to help you improve one competitive strategy.

Which tools to use?

SpyFu is a typical example. It lets you perform PPC competitor research. Is it the estimated monthly spend of a competitor? Are they the keywords targeted? Or how greatly heir ads rank? Either this or that, SpyFu provides you with insights for helping put together one campaign strategy, which is competitive.

  1. SEO

It is short for Search engine optimization. It is all about getting visible as well as searchable online. It may be tricky since Google changes its algorithms regularly. Remaining on top of the changes is severe enough, yet being capable of adapting your SEO to such changes to stay competitive is indeed the real challenge.

Which tools to use?

Moz should be your best bet for the continued success in SEO. It provides excellent educational resources for keeping on SEO best practice’s top. It also an all-around SEO toolset that delivers the ultimate range of capabilities which you need. It manages to track mobile and desktop keyword ranking, letting users keep tabs on every active keyword with ease. The smart keyword analysis is strongly supported by other attributes such as link building as well as opportunities, site audits, page insights, and search visibility score.

  1. Email

With plenty of competition, you should be sure you optimize the emails so that they can stand out. Good email marketing is not only about open-rates but also click-throughs as well as conversions. It is about getting receivers to open the emails and offering value.

 

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Top digital marketing technologies (part 1)

Digital technology has been available in a lot of forms for helping you work more quickly. In terms of marketing, technology can enhance the quality of the marketing output and, in the end, help you produce more leads. Below, we will examine the areas that digital marketing technologies can be useful to you:

Paid media

Social media

SEO

Training

Reporting

Email

  1. The social media management

You can use social media to develop your brand identity as well as reaching out to the existing customers and finding new audiences. It is likely to be utilized for thought leadership for enhancing the SEO rankings, as well as one direct channel for others to interact with the brand. Many organizations already know it, yet there are digital tools in the market that can make your job more comfortable as well as making you far more effective at it.

Which tools to use?

Hootsuite and Sprout Social are some of the favorite tools for improving social media output. They, often referred to as the solutions to social media management, can give you everything you need for taking full control of the social media marketing. For example, Hootsuite supports more than 150 integrations, letting users update many networks in one step. When it is visibility over the social channels, detailed insights regarding what is and is not working or more control related to publishing posts through scheduling and automation, these tools are likely to transform what is possible with your social media. If you desire to generate quality posts which engage and grow the social following over multiple channels, the tools are genuinely what you should have

  1. Paid media

By choosing the right platform as well as targeting the right demographic, it can ensure that the message you have sent reaches the proper audience. 

 

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Will technology replace humans in the future? (Part 2)

Prior to the advent of the internet and smartphones, it was hard to foresee the needs of the labor market with mobile app designers or social media experts, even content creators on youtube.

Sales of professional service robots – commonly used for non-industrial functions such as logistics, inspection and maintenance – reached 271,000 units in 2018, an increase of 61% compared to 2017, according to the International Robotics delegation.

Forrester Research Inc. predictions that automation will eliminate 10% of US jobs in 2019 but in return will increase 3% of jobs such as botmaster and UI designer.

A number of countries have begun to act to get their labor forces ready. A 2018 report by the Economic Intelligence Organization gave the highest scores to South Korea, Germany, Singapore, Japan and Canada for the upcoming wave of automation.

Of the 25 countries assessed, the United States was ranked 9th, behind only the United Kingdom. The United States is also near the middle of the top 20 countries with the most robots per worker.

The United States has 217 robots per 10,000 workers, much lower than Singapore’s 831. The robot density is 338 for Germany and 140 for China. The worldwide average is 99, according to the International Robot Federation.

History shows that worrying about machines that replace people is not necessary. AI and robots are considered the Fourth Industrial Revolution, after other major changes in the 18th, 19th and 20th centuries. Each new wave of technology, new jobs have also appeared to balance the market. labor.

Technological progress has changed jobs in many fields, from agriculture and craft stores, to manufacturing and staff, to service and management professions. A World Economic Forum survey concluded that while 75 million jobs could be replaced, 133 million new jobs could appear, more in line with the division of labor among people, machines and algorithms.

Let’s see if technology will replace humans or create a more extraordinary generation in the future.

 

 

 

 

 

 

 

 

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Top benefits of using robotic vacuums (Part 3)

  1. Be Able to Detect Dirt Levels

Along with handling all types of surfaces, these autonomous vacuum cleaners can tackle all kinds of dirt and dust, as well. From barely-settled dust to deeply-embedded debris from your carpet, most of these vacuums are designed with powerful suction capabilities, regardless of their compact size.

Leveraging built-in sensors, the machines can detect the cleaning amount required in different situations as well as repeatedly going over areas until they are clean. This level of detail, once it comes to cleaning, is not matched in other similar items.

  1. Sets Boundaries

One more advantage of the robot vacuum cleaner is its inherent ability to perform in a given space they are programmed for.

Let’s say, if you have kids playing in another area while the unit is operating, you may want to set virtual walls in its programming function to prevent it from going across doorways as well as other openings. Similarly, if you have cats, etc. alone at home when the model is operating, you can limit its scope so it will not frighten them.

  1. Easy to Store and Small, Compact

A robot vacuum is smaller than uprights or canister vacuums and, as such, can be stored in almost every space, say, under a bed, in a closet, or wherever your house has rooms. It makes the product ideal for homeowners who have limited storage space or are trying to downsize the belongings.

The robot vacuums can also be transported between locations because of their size. You will not have to clear out the trunk or borrow a truck to move the machine from one place to another. For another benefit, the product’s small, low-slung nature means that it can get under your furniture as well as reaching areas that a regular model cannot.

 

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Top benefits of using robotic vacuums (Part 2)

For economical and practical cleansing power, a robotic home appliance is turning into an easy alternative.

Implausibly Economical

Today’s robot vacuum cleaners give multiple tasks. They not solely clean; they remember your house’ layout, and are ready to dump the dirt they collect. They also realize their way back to their charging station.

Some higher-end models have advanced sensors and are ready to transition between cleaning floors and carpeted areas while not manually changing settings — alternatively, they permit you to regulate them through a smartphone app.

The organized, back-and-forth, or circular motion of the machines conjointly ensures that each of the floors of your house is free from dust. It interprets a lot about their thorough cleaning ability overall.

Saves You Time

Everyone’s lives became progressively busier within the twenty-first century. Indeed, multitasking has become predominant to, and a part of,  your contemporary existence. One in all the foremost fascinating advantages of robot vacuum cleaners is that you don’t have to be compelled to be physically present once the vacuum is working.

Flip it on before leaving the house, and it’ll do all the work for you, whereas you’re out of the house. Therefore, time not spent manually vacuuming will be spent relaxing, wiggling with your children, or doing no matter what your heart needs. Indeed, according to the adage, time is money. It applies to this product also.

Works on Completely Different Surfaces

Another good thing about the robotic home appliance is that it works on multiple varieties of surfaces, from carpets to wooden floors to concrete.

As mentioned, higher-end models are ready to transition between different types of surfaces throughout the same cleansing cycle. With these alternative models, you merely amend the setting, place the unit at a chosen start line, and set the applied timer as usual.

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Top benefits of using robotic vacuums (Part 1)

Robotic vacuums have genuinely taken off over the last few years. It is straightforward to understand the reasons. With their practical, hands-free action and ease of use, homeowners have discovered various advantages of buying this type of cleaner. Still, are they worthy of a higher price? In this post, we have put together some prominent perks you can expect to get from using one.

Robot Vacuum Cleaners: What Are They?

They are an autonomous appliance designed for cleaning tiles, hard floors, and carpets of any dust and dirt, much similar to other kinds of vacuums. Their significant difference is that the robot can diminish the work amount that you need to do.

Since their release, they initially struggled with their homeowners. That said, after innovation, they have become more popular than ever.

Undeniably, in recent years, they have drawn endless interest. It is partly because they have been more affordable, yet mostly since they tend to be more efficient at completing the intended purpose – detailing your floors while not asking you to do much work.

Are you looking to purchase a vacuum? Then, you may do yourself a disservice without accounting for a cleaning robot. To help you decide whether it is a suitable device for your needs and wants, let’s have a closer look at their main benefits.

Easy To Use

Maybe the number one advantage of bringing home a robot vacuum is that it is usually simple to use. As soon as you programmed the machine for given spaces and set the timer for a start time, the robot will virtually run on its own. Put it on the floor in a proper starting spot and call it done.

Further, many units can self-regulate. You will not have to worry about its malfunctioning or getting stuck on a surface.

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The strange uses of vacuum cleaners

In addition to removing dirt on the floor as well as carpeting, the vacuum cleaner also has many uses that users don’t think of.

Clean pet hair

The main job of the vacuum cleaner is to suck all the pet hair that sticks to the carpet and on the floor. However, users are less likely to use vacuum cleaners to clean pets’ fur in the place where they live. Too much fur in a washing machine is one of the culprits that cause leaks and damage to the water pump system. Users should use a vacuum cleaner to vacuum carpets, blankets and sheets before putting them into the washing machine.

Insecticides

A Ohio State University study found that regular vacuuming would kill 96% of fleas (adults and larvae) indoors. Vacuum cleaners are also an effective way to remove dust mites and human skin cells they eat from mattresses.

Vacuum cleaners and vacuum cleaner accessories are a good way to catch spiders or mosquitoes in corners. After killing all insects, users paste a clean white cloth on the tip of the vacuum cleaner to remove spider web.

Refreshing upholstery, pillows and carpets

In addition to removing dirt, a vacuum cleaner and a baking soda box can remove odors and brighten the fabric. Simply, sprinkle baking soda on chairs, pillows, carpets and damp sponge to evenen the surface. Let baking soda penetrate the surface for at least an hour and then vacuum, users will see the fabric surface is brighter, the smell has been treated.

Reduce allergy in the house

Keep windowsills and crevices free of allergens by vacuuming regularly. Users should use a dust brush to vacuum the window to remove pollen and dust.
Users can use the dust brush accessory of the vacuum cleaner to remove dust on lampshades, books, lights, blinds and even leaves before cleaning with water. This eliminates the original dust layer, preventing dirt and stains from wiping away after wiping with water.

Cleaning of household appliances

Using a vacuum cleaner to remove dust, plaque from the power cord and refrigerator capacitors on the back will help the machine operate more efficiently and keep the temperature colder. For homes with additional dryers, usually a sauna dryer, a vacuum cleaner can be used to remove excess lint, the leading cause of home fires from the dryer ventilation system. Users should regularly remove the vent on the back of the dryer and use a vacuum to remove excess fibers and dirt.

 

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Why OLED screen phones can cause eyestrain and headache?

Sometimes you experience eye strain, headache, for too long looking at an OLED screen, possibly due to something called Pulse Width Modulation (PWM). This article will help you better understand it.

OLED technology is widely used on smartphones for many advantages, such as dramatic contrast, deep blacks, thinner and lighter LCDs. However, OLED screen phones are using the method of reducing screen brightness as Pulse Width Modulation (PWM).

This is different from LCD screens that use DC dimming, and it makes some users feel uncomfortable. So how are they different? Why is PWM annoying a small group of us and DC dimming is not?

How does PWM work?

This technology simply means changing the width of the light pulses, thereby increasing or decreasing the screen brightness. The frequency of light pulses is often very high – 200Hz and above – making it impossible for the human eye to recognize each individual pulse. Therefore, we will receive the average amount of light that these pulses emit.

The state of the screen turned off or on is actually determined by the amount of light it receives. When you reduce the screen brightness, in fact, the off state lasts longer than it turns on, the amount of light generated by the pulses decreases so we think that the screen is darkened.

At 100% brightness, you notice it’s always bright because the pulse is at its widest. When reduced to 50%, the panel emits shorter pulses, divided into intervals that reduce the amount of light received. And if you continue to lower the brightness, the pulse amplitude will be shorter, the screen stays longer. At extremely low brightness levels, the spacing between the pulses is large enough for them to be discrete and visible to the human eye. At this time, flicker occurs.

Most people are not sensitive enough to recognize this screen flicker. Only a small group felt uncomfortable, although they did not know where the cause was. With this group, flicker for a long time makes the eyes faster tired, headache or migraine. Especially with the habit of using an OLED screen smartphone in low light conditions, or at times when the eyes should rest – for example, before going to sleep – is not as good.