Mozilla has just announced a new logo for Firefox applications and services, and this is the first time the company has included a set of logo for its entire product line.
The construction of the logo appeared almost a year after Firefox began asking users to help the organization choose the direction for designing a new logo.
There are many new icons in the new Firefox logo, and Mozilla said the update includes new palettes, new shapes and modern typefaces. The group also emphasized accessibility, adopting “standard and accessible color standards for logos to open to everyone, everywhere.”
But this brand new look is more than just pure logos – the company insists. They offer a new color palette, a new icon shape system, and a more modern new font. The new brand system was built based on four pillars: Fundamentality, Kindness, Openness, and Consistency.
To bring this new look, Mozilla has resorted to some big names, including Michael Johnson from Johnson Banks – the original idea; Jon Hicks, designer of the original Firefox logo – offers design advice; and Michael Chu from Ramotion – leading the brand change effort and the new system icon set.
Mozilla said it needed to develop the Firefox logo due to the increased range of services and products it offers. They include encrypted file sharing services and password managers, which, according to Mozilla, are just the beginning of the Mozilla family. With the new logo, Mozilla hopes to help bring the Firefox brand further, such as changing the color palette to easily adjust the brand with new products.
Of course, the whole process required community involvement from the start, and Mozilla realized the new logo was still not perfect. The team will listen to feedback from users on the Firefox logos and update to improve them in the time to come.