With the goal of helping fans have the perfect experience in the NBA 2019/20 season, Miami Heat has applied cloud technology called Microsoft’s Azure.
Through this technology, Miami Heat can analyze data related to the online activities of fans inside the game field, including purchase and sale history, thereby serving each audience in a manner more thoughtful.
Specifically, as soon as the gate to the stadium, entrance tickets automatically appear on the phone screen of the fans. Stepping inside the stadium, the fans will receive messages from vendors from food, clothing, and basketball accessories. In other words, your job is just to come and enjoy the game, the rest will be … Azure’s business.
Azure Technology helps Miami Heat to serve fans better through smartphones
The arrival of Microsoft’s Azure platform has also brought positive changes to the way Miami Miami’s stadium operates. By analyzing the time the fans comes to watch the match, the grocery store will re-adjust the time to prepare food, minimizing the excess or spoilage of food.
Meanwhile, Ms. Lisette Toirac Perdomo, Head of Miami Heat Data Platform Services, emphasized: “We want to understand our fans more. Therefore, Miami Heat is having bold ideas to “predict” the needs of fans to respond quickly and promptly. ”
To create a digital experience that is consistent with the fans, Miami Heat not only analyzes data related to food or goods sales, but also builds a “360 degree profile” for each fan, including aggregate their interactions in the gym as well as on applications and platforms such as Heat App, Heat.com, AAArena.com and MiamiHeatstore.com.
The use of the Azure platform also helps Miami Heat “detail” information about supporters through Adobe Analytics software. After that, the team will deploy the Adobe Campaign to contact directly with the fans, providing a great experience for each individual.
After witnessing the outstanding growth in ticket sales as well as saving a large amount of costs, Miami Heat is planning to support other teams in attracting and taking care of fans.