What tools to use?
You can rely on MailChimp for sending out emails. It allows you to automate the email marketing with comfortable A/B testing, simple-to-use campaign templates as well as a simple email designer. Thus, you can focus on the strategy to ensure that your emails provide value for the target audience. You can also count on ‘MailChimp reports’ to track how successful the emails are at engaging with the audience with advanced segmentation for exact targeting, distribution by time zone as well as comparative reporting of data.
Interestingly, in one recent report, 40% of marketers shared that demonstrating their marketing activities’ ROI is among their most important priorities. Many marketing professionals are under pressure to show that their campaigns are delivering business value. Today, marketing is much a number related game. It would help if you were capable of reporting back to the c-suite with hard evidence of your campaigns that are working, or else the budget for your upcoming social campaign will dry up. Intense enough?
What tools to use?
Most platforms and tools – from social media platforms such as Twitter and Facebook to dedicated-marketing tools such as Hootsuite – provide in-depth analytics. For example, Google Data Studio gathers real-time data from Google Ads, Google Analytics, and YouTube to help you create interactive, dynamic dashboards. Not all, it is compatible with many third-party data sources such as Twitter, MailChimp as well as Salesforce. Google Data Studio allows users to put together reports which are fully customizable, simple to filter as well as being easy to share.
Yet, for that extra bit of magic to pull anything together, Google Analytics manages to stand head and shoulders above since it is a powerful tool for measuring the larger picture – by monitoring traffic arriving on the website.